Role
Dr. Paul Johnston is a Senior Lecturer and Assistant Course Leader for BA (Hons) Business Management and Marketing course.
Career overview
More than twenty years senior commercial experience, ongoing non-executive & business engagement. Private & public sector, including main board roles in the leisure & electronic games & gaming sector with hands on experience of; Competitive Strategy, NPD & Innovation, Value Proposition creation, Key Account Management, MBO's & trade sales, Business Start Ups, Team development & leadership, general social & cognitive psychology.
More than eighteen years experience in higher education. Undertaking academic research, course design, tutoring, masters/doctoral supervision & academic team leadership.
Key subject areas; Competitive Strategy, Customer Value Creation, Business Model Design, Brand management, Organisational Learning, Dynamic capability, Customer insight & interpretation, Innovation, I.P. & solution development, B2B sales, marketing & key account management, CX, competence development. 2 doctoral supervision completions.
Research areas
My research focus is Business to Business Marketing in particular the professional practice of customer value creation and value proposition development.
Sponsors and collaborators
Engaged in collaborative research with University of York, Leeds Beckett University, RMIT Australia and Leonardo Da Vinci University Paris.