Role
Dr Adam Harris is a Lecturer in Marketing at Nottingham Business School, where he plays a key role in teaching and curriculum development. As the Assistant Course Leader for the BA (Hons) Marketing programme, Adam is heavily involved in shaping the student experience. He is the Module Leader for two core Level 6 modules, Contemporary Issues in Strategic Marketing Management and Strategic Marketing and Brand Management, where he guides final-year students through advanced concepts in marketing strategy and brand management.
Alongside his teaching responsibilities, Adam is committed to driving academic excellence within the department. He coordinates and supports projects aimed at enhancing learning, teaching, and assessment, ensuring students are equipped with the latest industry insights and marketing practices. Adam is actively involved with scholarship within the department and school.
Career overview
Adam joined Nottingham Business School in 2019 as an Associate Lecturer while pursuing his PhD in Marketing. His teaching career has also included a Visiting Lecturer role at York Business School, where he supervised MSc Research Projects and led modules on the CMDA (Chartered Manager Degree Apprenticeship) programme, working with diverse student cohorts and professionals.
Having completed his PhD, Adam is now expanding his research profile and contributing to the development of marketing curricula that bridge the gap between academic theory and real-world practice.
Research areas
Adam’s research focuses on value co-creation within political brand communities, reflecting his broader interest in branding, consumer behaviour, and political marketing. His doctoral research explored how political brands engage with their communities to co-create value, providing valuable insights into fostering loyalty and deeper connections within highly engaged, and often polarised, groups.
Adam remains passionate about exploring how both corporate and political brands can strategically manage complex relationships with their audiences, particularly in the fast-evolving digital landscape.
External activity
Outside of his academic duties, Adam holds the role of Co-Managing Editor (Europe) for the Journal of Political Marketing, a leading journal at the forefront of research in the intersection between marketing and politics. This position allows Adam to stay engaged with the latest developments in political marketing research and contribute to advancing the field.