Fashion Marketing MA
About this course
As the third industrial revolution gathers pace, the practice of fashion marketing and the roles associated with the sector are rapidly evolving. Our MA Fashion Marketing course examines new and emerging marketing methods and processes, and established practice from an international perspective.
You’ll gain insight into the commercial and creative world of marketing through the lens of fashion insiders and specialist academic staff. The curriculum focuses on strategic marketing concepts for digital and physical fashion arenas, and includes strategic and critical marketing, consumer behaviour and psychology, international culture and marketing environments, competition strategies, semiotic analysis, business intelligence, performance measurement, and marketing ethics.
Our MA Fashion Marketing sits in a suite with the following courses:
You learn alongside students from these other MA courses, and have the option to transfer MA titles if your specialism changes.
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Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship. -
Go on study trips to international fashion capitals like Paris, Copenhagen, Antwerp and New York. -
Attend workshops to enhance your research skills, acquire relevant software skills like Adobe InDesign, and gain support for your personal career planning. You will also benefit from industry speakers such as senior marketing executives from leading fashion brands. -
Select from a range of possible outputs to reflect your individual career aspirations or to support a business start-up.
What you’ll study
Your knowledge and understanding of the subject will be enhanced by advanced marketing research and analytical skills, and fashion marketing theory.
Term One
Culture and Collaboration
(20 credit points)
On this module you will develop an advanced level of understanding of the wider cultural context for current and future work. Within this module you will collaborate with Masters students across the school of art and design on a negotiated theme relevant to contemporary debates in art & design. Together you will produce an outcome contributing to a collective festival of ideas. You will gain skills in research, analysis, ideas generation, critical thinking, communication, and presentation.
The Fashion Industry
(20 credit points)
This cross-course module is for all students across the MA FMMC suite. On this module, you will build your awareness of the global fashion industry, how it is constructed, impacts, and enables you to understand the role of your discipline within it.
Specialist course module: (Fashion Communications, Fashion Marketing, Luxury Fashion Brand Management, International Fashion Management)
(40 credit points)
This module will be taught throughout Term One and Term Two, where you will explore subject specialist course content. This will consist of subject specific lectures, workshops, and seminars where, theory is applied to practice enabling you to identify an area or specialism you wish to explore further in the personal research project in Term Three.
Term Two
Choose two modules from the below:
Advancing Research Design
(20 credit points)
The multi-disciplinary module provides an explorative platform for you to use as the basis for further research-based study, or if you want to extend your knowledge of research methods and methodologies, to enhance your future professional practice or if you are considering progression to PhD level study.
Studio Practice
(20 credit points)
This module has been developed specifically for MA FMMC students only. On this module, you will enhance your knowledge and skills in the production of informed creative outputs to professional standards, utilising appropriate and relevant mediums and technology, both collaboratively and individually.
Industry Practice
(20 credit points)
This module has been developed specifically for MA FMMC students only and is an opportunity for you to enhance your awareness of the fashion industry through work-like learning experiences, either independently acquired or through teaching activities. Throughout this module, you will document and reflect on the importance of ‘industry’ skill acquisition and development in an external context.
Professional Practice
(20 credit points)
This module is an opportunity for you to develop and reflect upon internal and personal skills and the impact of social and cultural drivers within the professional environment. You will learn the importance of ‘softer’ skills and their transferability into other contexts. This module is available to MA FMMC students only and will conclude with a reflective personal development plan and package on your internal skillset in the context of employability.
Term Three
Personal Project
(60 Credit points)
During this module, you will build upon the subject specialist knowledge gained through term 1 and 2 to build on a specific area of interest within the subject discipline, engaging in and demonstrating all skills and abilities acquired on the course so far. This will then form an independent research project which can range from a dissertation, a business plan, or a creative output.
We regularly review and update our course content based on student and employer feedback, ensuring that all of our courses remain current and relevant. This may result in changes to module content or module availability in future years.
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How you're taught
Teaching and learning experiences will include:
- lectures
- seminars
- workshops
- individual and group tutorials
- peer group activities
- presentations
- directed and self-directed learning
- access to NTU's online workspace
- team working
- personal development planning
- work-based learning
Find out when our postgraduate term dates for the Nottingham School of Art & Design are. Please note that these are slightly different to other Schools within the University.
How you're assessed
Assessment is 100% by coursework and involves:
- case studies
- an industry report
- presentations (both individual and team)
- a project proposal
- an individual research project
Careers and employability
This course will prepare you for senior management roles across the fashion industry, in areas such as:
- fashion marketing management
- fashion brand management
- consumer and market intelligence
- retail management
- fashion buying
- marketing consultancy
- marketing ethics and sustainability
- public relations
- fashion journalism
- entrepreneurial business concepts
The skills and knowledge you'll learn through this course will be transferable to roles within other industries.
Connections with industry
You’ll have the opportunity to undertake self-negotiated placements or internships, learn entrepreneurship skills through NTU Enterprise - our centre for entrepreneurship and enterprise and attend events held by industry experts and organisations.
We’ll help you to develop your skills in self-promotion, team-working, presenting and communication. You’ll also have the opportunity to undertake case studies, which will help your understanding of how businesses work.
You’ll be encouraged to attend and be involved in conferences and symposia to share your work. Recently, this has included the IFFTI (International Foundation of Fashion Technology Institutes) to deliver papers and performances relating to fashion theory and practice.
You’ll have the opportunity to showcase your work at the end of the course.
Showcase
Explore our showcase ‘We Are Creatives’ - celebrating the work of the Nottingham School of Art & Design students. You will find a sneak peak of some of our students’ work and gain a real insight into what it’s like to be part of the NTU creative community at wearecreativesntu.art
Study trips
Study visits will inspire and inform your projects. Recent visits to exhibitions in London have included:
- Balenciaga: Shaping Fashion at the Victoria & Albert Museum
- The Fashion World of Jean Paul Gaultier at the Barbican
- ARTIST TEXTILES Picasso to Warhol at the Fashion and Textile Museum
An optional annual trip to Antwerp and Paris has included:
- Paris Première Vision, (incorporating Indigo and Yarntex), matériO
- Li Edelkoort’s Trend Union studio, Paris
- a walking tour of the luxury fashion district of Paris
- hidden fashion retail treasures of Antwerp
- Olivier Theyskens at the Fashion Institute of Technology Antwerp
YouFirst – working with our Employability Team
Our friendly, experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the internet. You can benefit from this at any time during your studies and up to three years after completing your course.
Re:search Re:imagined
To us, research is about more than writing papers and proposing new ideas. By daring to think differently, we’re disrupting the research landscape and finding the answers to the questions that really matter. From electronic textiles to the history of lace, we’re inspiring the brightest minds to rise up and find solutions to some of the most significant global challenges facing society.
Find out more: ntu.ac.uk/research
Campus and facilities
You’ll be taught at City Campus in the heart of Nottingham, and specifically the Barnes Wallis building – a newly refurbished space dedicated to our Fashion Management, Marketing and Communication students. Explore all of our facilities in our Nottingham School of Art & Design Facilities Hub.
Entry requirements
What are we looking for?
- 2.2 honours degree.
- Applicants with non-standard entry qualifications and / or relevant work experience will be considered on an individual basis.
Other requirements:
You are asked to use your Personal Statement to illustrate your knowledge and perspective on an aspect of the fashion industry.
This should be related to the course and could include product development, supply chain, marketing, forecasting, consumer behaviour or the financial aspects of fashion as well as many other topics.
Getting in touch
If you need any more help or information, please contact us at Ask NTU or call on +44 (0)115 848 4200.
Getting in touch
If you need more help or information, get in touch through our enquiry form
You will need one of the following:
- Bachelors degree grade 2.2 or equivalent qualification.
International qualifications
We accept qualifications from all over the world – check yours here:
Postgraduate preparation courses (Pre-Masters)
If you don’t yet meet our entry requirements, we offer Pre-Masters courses through our partner Nottingham Trent International College (NTIC), based on our City Campus:
English language entry requirements
You can meet our language requirements by successfully completing our pre-sessional English course for an agreed length of time, or by submitting the required grade in one of our accepted English language tests, such as IELTS:
Would you like some advice on your study plans?
Our international teams are highly experienced in answering queries from students all over the world. We also have members of staff based in Vietnam, China, India and Nigeria and work with a worldwide network of education counsellors.
- Complete this simple form to keep in touch with the International Office.
Fees and funding
Mode of study | Home tuition fee |
Student fee | £12,150 |
Alumni Loyalty Scheme - 20% fee discount
We're happy to be able to offer a 20% fee discount to most current NTU students and recent NTU graduates. See if you're eligible.
Getting in touch
For more advice and guidance, you can contact our Student Financial Support Service on
+44 (0)115 848 2494.
Find out more about our terms and conditions of study for this course.
Postgraduate loans
The government introduced a new postgraduate loans scheme for the 2016/17 academic year for Masters degrees. The loan will be a contribution towards the costs of study and it will be at the student's discretion to use the loan towards fees, maintenance costs or other costs.
Scholarships
We are offering a number of scholarships for Masters study.
Mode of study | International tuition fee |
Student fee | £17,850 |
Alumni Loyalty Scheme - 20% fee discount
We're happy to be able to offer a 20% fee discount to most current NTU students and recent NTU graduates.
See if you're eligible.
International scholarships
You might be able to get a scholarship to help fund your studies. We award scholarships to international students who can demonstrate excellent achievement, passion and dedication to their studies.
Please take a look at our International students page for information about fees, scholarships for international students, visas and much more.
Getting in touch
For more advice and guidance, you can contact our Student Financial Support Service.
Tel: +44 (0)115 848 2494
How to apply
Ready to join us? Then apply as soon as you can. Just click the Apply button at the top of the page and follow the instructions for applying.
Application deadline
You can apply for this course throughout the year, but we'd recommend that applications should be received by the end of July for entry in September.
Writing your application
Be honest, thorough and persuasive in your application. Remember, we can only make a decision based on what you tell us. Make sure you include as much information as possible, including uploading evidence of results already achieve, as well as a personal statement.
Keeping up to date
After you've applied, we'll be sending you important emails throughout the application process - so check your emails regularly, including your junk mail folder.
You can get more information and advice about applying to NTU in our postgraduates' guide. Here you'll find advice about how to write a good personal statement and much more.
Getting in touch
If you need any more help or information, please contact us at Ask NTU or call on +44 (0)115 848 4200.
Apply online through our NTU applicant portal.
Application advice
Apply early so that you have enough time to prepare – processing times for Student visas can vary, for example. After you've applied, we'll be sending you important emails throughout the application process – so check your emails regularly, including your junk mail folder.
Writing your personal statement
Be honest, thorough, and persuasive – we can only make a decision about your application based on what you tell us:
Would you like some advice on your study plans?
Our international teams are highly experienced in answering queries from students all over the world. We also have members of staff based in Vietnam, China, India and Nigeria and work with a worldwide network of education counsellors.
- Complete this simple form to keep in touch with the International Office.
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