Organisational culture survey shows widespread mismatch between behaviour and policies
A large-scale survey on organisational culture by Nottingham Business School has suggested that there is a significant mismatch between the advertised values and policies of UK companies, and how employees behave on a daily basis.
Organisational culture focuses on how people within a company think, feel and behave, and can have a significant impact on achieving strategic ambitions. Its intangible nature means it is traditionally hard to define and measure.
In the first study of its kind on the topic, more than 1,170 UK managers and employees from large and small-to-medium sized organisations across a range of sectors were questioned on cultural alignment; diversity, equality and inclusion; wellbeing; and opportunities to improve company culture.
Just 18% of employees feel their organisation’s stated values or external image is very aligned to the current culture, while a quarter (25%) believe that the behaviour of their leader does not reflect values portrayed externally.
The results also showed that only half of employees feel like the day-to-day behaviour at their organisation aligns with diversity, equality and inclusions policies. Just 49% said that there is a strong alignment, with a third (35%) expressing that there are inconsistencies.
Although almost a quarter (24%) stated that their current culture does not support inclusivity, 76% said that it actively encourages positive choices or behaviours and discourages negative ones.
In relation to wellbeing, more than one third (38%) thought that the current culture does not promote wellbeing and 31% expressed that their organisational culture doesn’t promote ethical choices and behaviours. In 28% of cases, respondents said that unethical choices or behaviours are allowed or overlooked.
Dr Zara Whysall, lead researcher and Associate Professor of Business Psychology at Nottingham Business School, part of Nottingham Trent University, said: “Recent years have seen an amplification of interest among regulators and business leaders in the impact of organisational culture on company performance, ethical conduct and other important outcomes such as inclusion.
“When you walk into an organisation, you soon get a sense of the type of organisation it is: how to behave, what is acceptable, what is frowned upon, what matters, and what doesn’t. You don’t need to read its corporate values or mission statement.
“We can see from these findings that writing mission statements, creating sets of corporate values, policies and procedures does not influence or reflect culture unless these aspirations are embedded into behaviours.
“Without this, you get cultural misalignment, a mismatch between the values espoused by an organisation and the way that employees operate day-to-day. The results from this study show that cultural misalignment is widespread in UK organisations, which is very concerning.
“However the results were more positive when it came to the opportunity to improve culture, with 59% of people feeling that their organisation is close to where it needs to be, showing that many workplaces need a cultural evolution, not revolution.”
Associate Professor Whysall has released a free white paper Shift Happens: Strategies for Organisational Culture Evolution to help leaders, managers and HR practitioners understand the importance of culture and how it helps and hinders business.
The paper gives practical examples and advice on measuring and navigating culture change. For more information and to download practical resources, visit www.ntu.ac.uk/research/organisational-culture
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About Nottingham Business School at Nottingham Trent University
Nottingham Business School (NBS) at Nottingham Trent University (NTU) is a leader in experiential learning and personalisation of business, management and economics education and research, combining academic excellence with positive impact on people, business and society. NBS has an unrivalled level of engagement with business, public and voluntary organisations. With more than 8,500 students, NBS is also one of UK’s largest business schools.
NBS is triple crown accredited by EQUIS, AACSB, and AMBA as well as EFMD BA for International Business, which are globally recognised hallmarks of excellence and quality for business education. NBS is also accredited by Small Business Charter, providing support and development for SMEs. The school is also a PRME Champion and held up as an exemplar and beacon by the United Nations Principles of Responsible Management Education (PRME).
About Nottingham Trent University
Nottingham Trent University (NTU) has been named UK ‘University of the Year’ five times in six years, (Times Higher Education Awards 2017, The Guardian University Awards 2019, The Times and Sunday Times 2018 and 2023, Whatuni Student Choice Awards 2023) and is consistently one of the top performing modern universities in the UK.
It is the 3rd best modern university in the UK (The Times and Sunday Times Good University Guide 2023). Students have voted NTU 1st in the UK for student employability (Uni Compare 2025)
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NTU owns two Queen’s Anniversary Prizes for outstanding achievements in research (2015, 2021). The first recognises NTU’s research on the safety and security of global citizens. The second was awarded for research in science, engineering, arts and humanities to investigate and restore cultural objects, buildings and heritage. The Research Excellence Framework (2021) classed 83% of NTU’s research activity as either world-leading or internationally excellent.
NTU was awarded GOLD in the national 2023 Teaching Excellence Framework (TEF) assessment, as it was in 2019.
NTU is a top 10 for sport (British Universities and Colleges Sport league table 2023).
NTU is the most environmentally sustainable university in the UK and second in the world (UI Green Metric University World Rankings, 2023).
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