Role
Vimala is a Senior Lecturer in Marketing within the Nottingham Business School.
She serves as the Module Leader for the MSc modules Contemporary Perspectives in Customer Engagement and Professional Practice. In addition, she teaches across several postgraduate modules, including Principles of Marketing, Understanding Customer Experiences, and Strategic Global Marketing. Alongside her teaching responsibilities, she plays a leading role in the mentoring and academic development of postgraduate students, supporting their learning, professional growth, and career readiness.
Vimala is a passionate and inquisitive researcher with expertise in consumer behaviour, sustainable consumption, and marketing. Her research particularly focuses on food waste management and sustainable food consumption, exploring ways to encourage more responsible consumer practices. She actively supervises both undergraduate and postgraduate students on their research projects and dissertations, providing guidance and support throughout the research process.
Career overview
Vimala has 20 years of teaching experience in higher education. She received her PhD in Marketing from Monash University, Malaysia and a Masters in Economics from Wakayama University, Japan. She also holds a Bachelor of Economics degree from University Malaya, Malaysia. Vimala joined Nottingham Business School (NBS) in 2022 taking up the role of Senior Lecturer in Marketing. Prior to joining NBS, Vimala served as a marketing lecturer at Monash University Malaysia for several years. Her teaching portfolio includes Consumer Behaviour, Global Marketing, Marketing Strategy, Principles of Marketing, Professional Practice, Marketing and Qualitative Research Methodology for both undergraduate and postgraduate level. She also has several years of corporate exposure in the banking industry as an executive.
Research areas
Vimala’s research interest lies in consumer behaviour and marketing, specifically issues relating to sustainable consumption, food waste management and ecological identity. She has published several articles from her PhD thesis titled “Self, Nature and Responsible Consumption Behaviour”. She is trained in qualitative research with a background in ethnographic studies. Vimala is able to provide supervision for research students across a range of topics associated with sustainable consumption, food waste management and consumer behaviour.