Strategy in Communication (SinC)
The Strategy in Communication Group (SinC) is based in the Linguistics section of the School of Arts and Humanities of Nottingham Trent University. It is closely associated with the Institute of Cultural Analysis at Nottingham (ICAn).
The group focuses on the strategic nature of almost all forms of linguistic communication. As researchers, therefore, we are interested not only in the linguistic strategies adopted by politicians, lawyers or other social actors pursuing highly conscious and planned adversarial agendas, but also in the semi-conscious and improvised strategies people use in everyday conversation and interaction in order to achieve short-term conversational aims or help construct and perform their identities.
SinC members are also interested in how strategies are perceived and attributed to others, how speakers and writers manage multiple strategies at once, and how linguistic strategies are coordinated collaboratively.
The group members pursue both individual and collaborative research projects on linguistic strategies and other forms of linguistic performance. They also organise research seminars and discussions and encourages applications from suitably qualified candidates to pursue postgraduate research (MA by Research, MPhil or PhD) in one of the relevant areas of research.
Professor Louise Cummings,
School of Arts and Humanities,
Nottingham Trent University,
Tel: +44 (0)115 848 3138