We have regularly updated our Strategic Plan and, before launching this new edition, we undertook a major review of our strategic direction. Our review showed strong support for keeping the same strategic thrust begun in 2004 but we are introducing a number of changes that recognise the progress we have made and help us to go further.
Our Mission remains unchanged but we have revised our Strategic Aims. Our original Strategic Aims included a commitment to have the courage and the will to implement change. We believe that we have demonstrated that through the delivery of our major change programmes, and this commitment and capacity now form part of our enduring ethos. We also promised to transform the learning and working environment and this has been achieved through the estate regeneration programme and the introduction of sector-leading e-systems.
The main emphasis in this new edition is academic - helping our students to progress further in their careers, and gaining greater recognition and support for our research.
Our speed, flexibility and responsiveness are a basis for sustainable competitive advantage; we will further develop this capability through our Strategic Plan.
You may find that our Strategic Plan is written differently from that of many other universities. It is shorter, and it doesn't contain details of implementation - these will be found in the policies and strategies that flow from the Plan including School Academic Plans.
Also, don't expect to find a description here of all the activities that every university must and does undertake; take these as a given. This document sets out the strategic direction of our university and describes our ethos and culture, highlighting what NTU offers that is different.
Professor Neil T Gorman DL